GOinfluencer and Synapse collaborate to explore new avenues of marketing in the DeFi Space.

Overview

GOInfluencer combines the best of Influencer marketing, the most valuable and recent trend of marketing, with blockchain Ai tech aimed to optimize and efficiently maximise the reach, precision and efficacy of marketing campaigns from any kind of source. GOinfluencer’s unique set of tools is developed to help projects, brands and individuals reach out to a wide variety of users, build a community and maintain it in an organic and simplified manner. 

Challenge

With the way GOInfluencer set up its business model, and with the unique technology brought to life by the GOinfluencer team, is crucial to have enough of a reach to both encompass B2B and B2C partners while raising enough funds for the project to fuel the technology needed to bring to the first wave of users the level of quality showcased by the brand during the initial growth phase. 

Solution

A strong initial push from the Synapse VC fund, alongside more medium to long-term support in the form of Synapse Launchpad integration of the GOinfluencer project are needed to kickstart a successfull launch, while the Synapse Marketing & Advisory team will be working closely with GOinfluencer to expand their network of partners, advisors and collaborators. 

Implementation

With the Synapse VC coming into the field from core development to mainnet integration, the initial growth phase of GOinfluencer has been handled successfully, and the further boost of the Synapse Launchpad, gathering $125K and more than 2000 new investors to fuel impending medium-term scalability issues has been very helpful in ensuring a smooth transition from the starting GOinfluencer launch to proceed with further expansion of the roadmap integrations.